Creator Economy: notes and resources
Looking for the Creator Economy course by Li Jin? It is no longer offered on this site.
Watch the full course on YouTube →Or see her course page: maven.com/li/creator-economy-course
More about the course (6 links)
- Creator Economy Course, Workshop 1: Overview of Creator Economy (slides, SlideShare)
- Li Jin: Creating the Creator Economy (podcast, David Perell)
- Same episode on Apple Podcasts (North Star Podcast)
- Announcement: I’m teaching a course about the Creator Economy (Li’s Newsletter)
- The Creator Economy Needs a Middle Class (Harvard Business Publishing)
- FRMWRK: Creator Economy (FRMWRKS)
The creator economy is the growing set of businesses built by independent people who publish work online, such as writers, video makers, podcasters, educators and developers, and the tools and platforms that help them earn from it.
Creators increasingly move beyond ad revenue toward direct relationships with their audience: newsletters, paid communities, digital products, courses, sponsorships and software. That shift turns an audience into a small business, with the same questions about product, growth and distribution any startup faces.
Andelek builds digital products and writes about how they grow. Our overview of the creator economy covers the main trends, business models and tools.
Read: The Creator Economy at a Glance (2023–2024) →More articles on products, growth and creators: andelek.com/blog